Apple introduced the 12-inch MacBook. The first model ever to feature an Apple logo that didn’t light up. And since then, the ...

Meanwhile, a woman wearing athletic clothing and a white tank top with a drawing of ... The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in ...

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It's a hallmark of genuinely iconic logo design. Think about some of the most recognisable brand logos in the world – the Nike “swoosh”, the Apple logo ... the company's website to a simple ...