A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

For the second year in a row, Apple has claimed the top spot as the world's most valuable brand, according to the Brand Finance Global 500 report. The tech giant's brand value surged 11% over the past ...

Apple's (AAPL) fiscal first quarter results beat estimates, but iPhone sales fell short. D.A. Davidson managing director Gil Luria joins Morning Brief with Seana Smith and Brad Smith to discuss ...

Apple closed 2024 as the top brand in smartphone shipments, but it wasn't all good news, as it faces serious problems in another key market.

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Though Coca-Cola retained its No. 1 position from the 2011 ...