They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

The top 10 most memorable advert slogans have been revealed - and they might divide opinion. A UK wide poll of 6,808 people conducted by YouGov for the Advertising Standards Authority offers an ...

"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...