In a bold move that has sparked both support and criticism, Jay-Z and the NFL have announced the extension of their partnership.

Goodell detailed the working relationship with Hov and Roc Nation as “mutually positive” before saying that, “I’m not sure either one of us really spend much time talking about contracts. Jay is happy.

The Super Bowl will return to Atlanta in 2028, after a vote of approval by NFL team owners Tuesday at the league's annual fall meeting.

Jay-Z's Roc Nation has secured an extended partnership with the NFL, continuing its role as the creative force behind the Super Bowl Show

Z‘s Roc Nation has reportedly extended its deal with the NFL to continue to curate the Super Bowl halftime show. Roc Nation and NFL Extend Deal Hov’s Roc Nation and the NFL have enjoyed a five-year relationship,

JAY-Z's Roc Nation will continue curating the vibes for the Super Bowl Halftime Show until further notice. According to a report Bloomberg published on Tuesday, October 15, the NFL has decided to extend its partnership with Hov and his company to keep them in charge of booking entertainment for the league's tentpole performances.

NFL Commissioner Roger Goodell has confirmed that the league's partnership with Jay-Z and Roc Nation will be extended. The deal primarily focuses on producing the Super Bowl Halftime Show, with Jay-Z and Roc Nation involved in the event's production since 2019.