According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

This year's fashion show felt more empowering to women rather than demeaning, according to some who watched it.

Thirty percent of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell's ...

"Simplify" has become a buzzword as the technology that advertising runs on becomes more complex. The concept to make something simple pushed Amazon to overhauled its DSP. It streamlined campaign ...

Adobe has released AI tools that advertisers and creators can use to build and modify videos and produce videos from prompts ...

PQ Media's findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the industry far below the 2019 ...

Google is asking a judge to stay his recent injunction, which includes a provision requiring the company to host third-party ...

Cans of "Hide & Shriek" are outfitted with a sound device that unleashes "the angriest blood-curdling scream," per the brand.

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