But a 2027 timeline could give Meta the advantage for years.

Apple is reportedly quadrupling its efforts in the visual tech market, but Meta's Orion will be a tough act to follow.

Apple is purportedly planning a new product lineup for 2027, leveraging its research and development investment in the Vision Pro headset

A future version of Apple AirPods could have a completely different design, an updated report has just claimed, saying they could arrive alongside smart glasses like the Meta Ray-Bans.

Similar to Meta’s Ray-Ban partnership, Apple is creating vision-based goods, such as smart glasses and AirPods with cameras. These cutting-edge gadgets are still in the development stage and are not anticipated to be released before 2027,

Apple is reportedly scrambling to play catch-up with Meta and that could be good news for consumers looking for more reasonably priced AR headsets.

Following up on a report from February this year, Bloomberg's Mark Gurman is doubling down on claims that Apple is developing new wearable products, suggesting that it could bring smart glasses and AirPods with cameras to market as early as 2027, as discussed in his latest Power On newsletter.

Apple is also reportedly working on a version of AirPods with cameras. As we've previously reported, the idea is for the earbuds to enable new spatial audio experiences, perhaps when combined with the Vision Pro. Both the smart glasses and the AirPods might arrive as early as 2027.