In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Tipping point’ author takes a look at social engineering   His first book put the idea of the tipping point into popular usage, sort of proving his thesis that ideas, products, messages and behaviours ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.