Indriya, Aditya Birla Jewellery brand, has announced the launch of its first-ever bridal collection, captured in a campaign ...
The brand also invests in larger showrooms and a bespoke staff training program to enhance the overall shopping experience.
Created by Ogilvy India, the film reinforces the brand’s positioning around the endless love that a woman has for her jewellery ...
The design-focused brand is also open to pivoting into lab grown diamonds if the category sees sustained consumer interest ...
The move marks the Aditya Birla Group's aggressive push into India's ₹6.7-trillion branded jewellery market, aiming to scale ...
The northward move in the Sky Gold share price follows the news that the company has successfully onboarded Aditya Birla ...
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Kabir is a portal not destination. Author sings Dhrupad with anti-caste verses at book launchAnand’s journey went beyond the poet-saint in The Notbook of Kabir. He explores the broader Bhakti tradition-poets who took ...
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Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants“The timing is perfect,” says Sandeep Kohli, CEO of Indriya, arguing against any suggestion of being a late entrant in the jewellery market. He says Indriya has swiftly established itself in ...
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