The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

Here's everything to know about BOS Nation's "Too Many Balls" ad, including why the new NWSL franchise apologized for the ...

The National Women's Soccer League announced the name of its new Boston team. Here's what it is and what to know ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

BOS Nation FC was hoping to grab attention with an edgy introductory video. The NWSL club did...for all the wrong reasons.

It’s been more than 24 hours since the NWSL announced its latest expansion team, and everyone is still talking about it. Bad ...