Every four years, the Summer Olympics are a huge opportunity for brands to reach global fans through sport and for athletes to build names for themselves on one of the world's biggest stages.

This collaboration will bring a robust lineup of FIFA and Olympics products to market ... creating memorabilia for fans around the world. With Logo Brands' established reputation in the sports ...

This article highlights the Olympic Games as a global communication platform, detailing three stages of how Chinese brand marketers leveraged it. The centennial Olympics will return ... the Eiffel ...