By bringing attention to the inconsistencies in our minds, cognitive dissonance may present an opportunity for growth. People who feel it could realize, for example, that they need to update their ...

Do you ever get that nagging feeling of discomfort when your beliefs and actions don't quite line up? Like when you swear you'll stick to your budget but can't resist buying that new pair of shoes? Or ...

cognitive dissonance can occur when an investor's beliefs or knowledge about the market conflicts with their investment actions or decisions. For example, an investor may understand the importance ...

Do you have a case of cognitive dissonance? Cognitive what? You may wonder why we’re asking if you have a case of cognitive dissonance. We’re asking because it’s common and ...

This creates a mental state known as cognitive dissonance, when “an individual’s cognitions — beliefs, attitudes, and behaviors—are at odds” (Egan et al., 2007, p. 978). Cognitive dissonance is an ...

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when ...

Cognitive dissonance is a type of mental discomfort that happens when there are two conflicting beliefs, values or behaviors in our mind. For example, we may have a belief that our health is very ...