Formulated with more than 40 percent skin care ingredients, the foundation aims to emphasize both color payoff and skin care ...

SHOPPING: Rimmel has launched their most premium mascara, the new £12.99 Thrill Seeker Extreme Mascara, but it's still 52 per ...

Red lipsticks symbolises love and with Valentine’s Day around, love is in the air. So, here are some dark red lipsticks for you to celebrate the day of love.

The best crossbody bags for travel are roomy and secure enough to store everyday essentials without weighing you down. Here ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

Lip liners are universally flattering and versatile when applied with the right techniques.” Once a beauty staple seen on just about every ’90s icon you can think of—including Pamela ...

While the category has come a long way since inventor Lydia O’Leary—inspired by her own quest to obscure a port-wine stain—first debuted Covermark with just eight shades in 1928, it can ...

One of the oldest, and best beauty products in our makeup bags. The lip stain’s hashtag has racked up a cool 269 million views on TikTok, but those searching for a glorious just-bitten flush ...

Enter TikTok’s latest solution: the lip stain. Fear not, these aren’t the dodgy lip stains of the early ‘00s that leave you looking like you’ve just tucked into a punnet of raspberries and ...

Oprah Winfrey’s birthday is today, and we’re celebrating by pulling together 71 of Oprah’s Favorite Things available to shop ...

A couple of years ago, I purchased my first cordless water flosser for the convenience of using it in the shower. It was much easier to add to my daily routine and much harder to skip on those ...