Looking for a lip product that actually stays put through your third cup of coffee? We've got you covered with a deep dive ...

Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

Although I still consider myself a beginner as far as makeup goes, it's safe to say I've mastered my lip combo. Usually, I go ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

Long-lasting lipstick is formulated to stay put for up to 24 hours. Unlike regular lipstick, it won’t transfer stubborn ...

This series covers food and beverages, personal care, beauty ... strand with weightless protection to shield your style and keep hair healthy. Buy Nexxus Repair & Nourish Ultra Lightweight ...

This year's top makeup trends include bold cut creases, hazy, blurred lips, dewy skin, and metallic eyelids. Our editors ...

We recommend Shout Wipe & Go Instant Stain Remover ... light and water resistant. The Ultra-Sil bag also has reinforced stitching at stress points, which allows it to carry more weight than ...

The plush soft offers a slightly more cushioned feel that may be preferable for side sleepers or lighter-weight ... stain, the staining wouldn’t show. Even though it no longer has a sewn-on lip ...

Morgan Stanley analyst Simeon Gutman upgraded Ulta Beauty (ULTA) to Overweight from Equal Weight with a price target of $500, up from $430. The beauty industry should continue above-average growth ...