Brands like Poppi and Olipop offer gut-focused sippers an alternative to high fructose corn syrup and caramel-colored additives—and Coca-Cola wants in. The soda giant recently announced Simply Pop, its first prebiotic soda,

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.