Many modern claims about the origin of "the customer is always right" allege that the original quote was shortened over time from Selfridge saying, "The customer is always right, in matters of taste." ...

And here is where Thomas shared another concept: The customer is always the hero ... It’s that simple, which is why he believes the right question for Sprinklr is: On a scale of one to 10 ...

If there's one unifying theory among American shoppers, it's that they're always right. After all, that's what we've been taught to believe for over a century: that the customer is never wrong ...