Many modern claims about the origin of "the customer is always right" allege that the original quote was shortened over time from Selfridge saying, "The customer is always right, in matters of taste." ...

Marshall Field, who created the once-popular department store chain that bore his name, is credited with popularizing the slogan “The customer is always right” starting in the nineteenth century.

If there's one unifying theory among American shoppers, it's that they're always right. After all, that's what we've been taught to believe for over a century: that the customer is never wrong ...

And here is where Thomas shared another concept: The customer is always the hero ... It’s that simple, which is why he believes the right question for Sprinklr is: On a scale of one to 10 ...