Nike's website states, "Designed for basketball but adopted by skaters, the Nike Dunk Low helped define sneaker culture. Now ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

The athletic departments of the Big Ten’s 16 public universities generated nearly $2.84 billion in revenue during the 2024 fiscal year but collectively spent nearly $3 billion, according to ...

The 24-time Grand Slam champion claimed that the Big Three had “raised the standard” of what it meant to be a champion in tennis. While their era of dominance is now over, Djokovic believes ...

Then, on Wednesday, they acquired a young, talented big to pair with Dončić in Charlotte ... And what’s next this season — and beyond? The Athletic’s Jovan Buha and Sam Vecenie discuss ...

The Athletic Women's Basketball Show brings you the latest news from the WNBA, Women's College Basketball and more each week. Zena Keita hosts along with Sabreena Merchant, Ben Pickman ...

24-time Grand Slam champion Novak Djokovic knows what it takes to be at the top of the tennis world ... the player who embodies the values of the Big 4. We have Alcaraz and Sinner, who are ...

Indiana men’s tennis won its first road game of the season in comeback ... With the team in desperate need of a response, Gelletich came up big for the Hoosiers. On court No. 7, Gelletich beat Middle ...

HOUSTON, Texas (KTRK) -- The University of Houston athletic department operated at a deficit in the Cougars' first year in the Big 12, but help is on the way. The deficit between $9 million and $ ...

Teenage Afghanistan off-spinner AM Ghazanfar has been ruled out of both the ICC Champions Trophy and the IPL due to a lower back fracture that will keep him on the sidelines for at least four ...

The mantle of world No.1 in tennis is something every player aspires for but few ever achieve. When it comes to women's singles, Serena Williams dominated for years, although younger players ...

How do tennis world rankings work? Tennis world rankings are calculated by the ATP and WTA, who award points based on a player's performance at particular tournaments. The further a player ...