Dean Winters (Mayhem, of Allstate insurance commercials), and Deanna Colon (the unstoppable dancer in Jardiance diabetes drug ...

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super Bowl most people will only remember for Kendrick Lamar’s unprecedented rap ...

OpenAI is planning a fascinating marketing push by introducing its first TV ... its ad under wraps until Super Bowl Sunday, many other tech brands have already teased their commercials online.

OpenAI, the artificial-intelligence company behind ChatGPT, is expected to air its first TV commercial during Sunday ... feat with little help from paid advertising.

Because of the sheer number of companies and products involved, Fox had to be very careful about where it situated the commercial within the broadcast. TV advertising, after all, still has rules.

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay ... spent pushing just one commercial for the med. The aptly named “Perseverance” ad previously landed Pluvicto the ...

More often than not, commercials are just plain nuisances on our TV screens. You can pay extra ... Elsewhere, Adam Brody stars in a mysterious Pringles ad and Charli XCX explains football for ...

Some brands spent up to $8 million for a commercial ... TV. Advertisers still want a piece of the action, no matter the cost. Advertisers shelled out up to $8 million for a spot during Super Bowl ...

and the arrangement spotlights how quickly the old rules of TV-ad sales are fading into the past. Such dynamics allow Warner to create ad deals that pair commercials with programs they never would ...

Feb 5 (Reuters) - ChatGPT maker OpenAI is expected to air its first TV commercial during ... as Super Bowl commercials can generate outsized buzz. The Super Bowl ad would be OpenAI's first foray ...

While advertisers have been spending more on digital, social media and streaming platforms, traditional TV is still considered the most “effective” form of advertising, meaning it has the ...

Here is our critic’s survey of this year’s Super Bowl commercials ... (The many regional ads, movie and TV trailers and house ads for Fox broadcasts are not included. And whatever that ...