I'm excited and impatient for the season to start!" ‘The Blue Shift’ speaks to a new era for Yamaha. This year, the factory returns to fielding an Independent Team as they welcome Prima Pramac ...

Little (ADL)’s Blue Shift Institute. The report was conducted in partnership with five major leading public and private sector organizations already using AI in their R&D&I efforts: LVMH ...

The mid-term plan is designed to further aid bike development, nurture talent, and finally strengthen Yamaha's performance in MotoGP thanks to increased synergies between all involved parties, ...