Amid market volatility, staying grounded in the fundamentals of strategic planning is critical to weathering adversity. In the past year, uncertainty has been a constant for organizations across ...

Components of a Written Marketing Plan One way to overcome some of the frustration ... your breakeven cost is for your farming operation is an important aspect in developing your marketing strategy.

The often-frantic yearend festive season comes with another season for marketing leaders—planning ... especially with regard to our strategy and strategic choices. The upshot is that the planning ...

When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the organization.

For example, in 2016, two technology giants, Microsoft and Adobe, formed a strategic alliance to integrate their Cloud-based services, Microsoft Azure and Adobe Marketing Cloud ... decision-making ...

The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning ...

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

Strategic planning is not a one-time activity but an ongoing commitment to methodically aligning an RIA’s goals with its core values and purpose. Creating a single-page snapshot of five-year, one-year ...

I am thrilled to announce the City of Glenwood Springs has approved its first Destination Management and Strategic Marketing Plan. The City Council, by adoption of this plan, acknowledges the ...