Valentine’s Day in Nigeria might look a little different than expected. While love songs undoubtedly fill the air, Spotify data reveals a surprising trend: a massive surge in heartbreak song streams.
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Spotify says there has been a significant surge in heartbreak song streams in Nigeria during the Valentine’s Day season, with a 626 per cent increase between 2022 and 2024.
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Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, revealed this trend in a statement released on Thursday in Lagos.
Nigerian men are turning to their playlists to process their emotions, with a staggering 626 per cent overall growth in ...
Valentine’s Day is a perfect time to reflect on some of the quintessential love songs that have come from our hometown ...