Aloy, Sony and Horizon

Horizon Actor Ashly Burch Says Sony's AI Aloy Video Left Her Feeling 'Worried About Game Performance as an Art Form'
Horizon actor Ashly Burch has addressed the AI Aloy video that leaked online last week, using it to call attention to the demands of striking voice actors. Last week, The Verge reported on the emergence of an internal Sony video showing off tech that uses Aloy from the Horizon series to demonstrate AI-powered characters.
Horizon Forbidden West actress Ashly Burch responds to Sony's leaked AI Aloy footage
On 15 March, 2025, actress Ashly Burch – who plays Aloy in the Horizon franchise – posted a video statement on the leaked AI footage, emphasising that she was told that her performance was not used to create the AI model. She also reflected that she was “worried about this art form.”
'I feel worried about this art form:' Unsurprisingly, the real Aloy from Horizon isn't a fan of AI Aloy
Horizon voice actor Ashly Burch speaks out about leaked AI tech demo of her character and calls for AI protection for game actors.
Aloy actor Ashly Burch shares concerns after Horizon AI leak
E arly in March 2025, Sony caught significant flack when a leaked video revealed it was experimenting with an AI version of Aloy from Horizon, seemingly as a potential interactive
'It Hurts My Heart': Aloy Actress Ashly Burch Responds to Sony's AI Version of the Horizon Zero Dawn Protagonist
Ashly Burch, who voices Aloy in Horizon Zero Dawn, speaks out about the usage of A.I. in video game development after leaked footage of an A.I. Aloy.
'I Feel Worried' Ashly Burch Comments on Sony's AI Aloy
Horizon franchise lead voice actor Ashly Burch responds to the Aloy AI chat bot reveal and its role in the ongoing SAG-AFTRA strike.
"I Feel Worried About This Art Form": Horizon Zero Dawn's Aloy Actor Shares Her Thoughts On AI Aloy
Earlier this week, a video of an AI-powered version of Horizon's Aloy leaked online. Ashly Burch, the actor behind Aloy, has shared her thoughts on the whole situation and noted that it worries her. Guerilla confirmed that AI Aloy isn't something that's "actively" in development,
Actor of Horizon's Aloy character used in divisive Sony AI tech demo 'scared'
Ashly Burch, the actor of Aloy in Playstation's Horizon series, has addressed Sony showing off an AI version of the character she plays internally to employees and says she is "scared" and "worried" about the potential impact the increasing use of artificial intelligence could have on game actors.
Playstation Lifestyle on MSN39m
Sony Confirms Controversial PlayStation Tech Demo Leak Is Real
Last week, an internal PlayStation tech demo leaked, causing quite a stir. Sony has now confirmed the leak is real.
Comics Gaming Magazine on MSN5d
Sony Video Leak Reveals AI-Powered Characters Using Horizon's Aloy
A leaked Sony video has alleged that the company that brought users the PlayStation is experimenting with AI-powered ...
Hey Sony, There’s a Right Way and Wrong Way to Use AI to Improve PlayStation 5 Games
Like everybody in tech nowadays, Sony and its PlayStation brand have AI on their minds. On the one hand, the company is ...
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Sony has created a prototype AI Aloy chatbot, and hastily taken down a leaked video of it in action
A purely internal test video, nonetheless it shows Sony is cooking up some form of AI NPC behind closed doors.
Creative Bloq on MSN5d
Sony's first choice of AI-generated character is so ironic it's like devs are sending a secret distress signal
Now it turns out that Sony is experimenting with fully fledged AI-generated characters. For its first test – or at least the ...
AI-powered PlayStation characters are being tested at Sony — what we know
AI is pretty much everywhere right now, and it was only a matter of time before game developers started leaning on the ...
Sony’s new RGB backlight tech absolutely smokes regular Mini LED TVs
Today Sony is announcing the development of a new type of TV display that uses individual RGB LEDs for its backlighting.
Sony is reportedly testing AI for PlayStation characters
Sony is reportedly testing the use of AI with its PlayStation characters, as a recent video surfaced online that showcased ...