Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

We asked social media experts, marketers, and other industry leaders to share the ways they ensure their content curation is responsible and ethical. Their responses offer practical strategies to ...

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Employees are powerful brand ambassadors when they leverage their authentic voices and networks to promote the company’s ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

From demand forecasting to limited drops, retailers are addressing the challenge of unsold inventory through various methods ...

A well-balanced, multiplatform strategy ensures you’re not letting potential fans or customers slip through the cracks. TikTok transformed the social media landscape by shifting consumer behavior.

As Platform Strategy Lead, I’ve been looking at the key trends shaping social media and thinking about how PSM can use these shifts to thrive. Here’s my take on what we should be considering in 2025 ...

What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

While paid retargeting of organic traffic has been a standard practice for years, there’s a lesser-known, untapped strategy: using organic social media to “retarget” your website visitors.