Claims that the soft drink Ribena Toothkind is good for teeth were today ruled as misleading by a judge. Makers of the soft drink, SmithKline Beecham, had challenged a ruling by the Advertising ...

This case history provides a reaffirmation of the benefits of advertising working in this way in launching a new product, in this case Ready to Drink (RTD) Ribena made by Beecham Foods. The evidence ...

Ribena, a blackcurrant-based uncarbonated soft drink, moved away from its heartland 'in-home squash drinking' to focus on its ready-to-drink (RTD) range by launching a TV and VOD campaign. However, ...