At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

The guidance new hires receive in their first few months can shape their approach to messaging, strategy and collaboration ...

One of the app marketing techniques that is well established is PR outreach and pitching an app to online publications via a press release or direct communication. This technique is time consuming and ...

Broadly speaking, an app marketing strategy can be defined as a formalized ... provide support, and means for two-way communication via online forms, email, online support systems, instant messengers, ...

Hudson Valley Credit Union (HVCU) recently announced two promotions and a new addition to its team of commercial relationship managers, Patrick Donovan promoted to senior commercial relationship ...

In an ever-evolving digital landscape, there's a continuous demand for imaginative and inventive marketing professionals. Delve into pioneering media techniques and develop the expertise to enhance ...

Want to change the world? Learn to use marketing communication strategies for positive societal change. Understand the impact of consumption and explore the purpose of organisations and brands and ...

Cross-channel marketing is a strategy that uses multiple channels, such as email, social media, web, and mobile, to reach and engage customers. It can help you deliver a consistent and ...

digital as well as marketing communications. The course also offers in-depth analysis into innovative and industry specific fields such as luxury, international strategy, sustainability and digital ...

Fashion marketing and branding is fast-paced and continually evolving ... You will study the significance of fashion and how it has evolved as a system of communication. You’ll look at how ...