Innovative technology and mass digitization have changed the ecosystem of communication ... as brand-influencer relationship or campaign management. Influencer companies serve as a kind of support for ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Hernando Ruiz-Jimenez was named Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and digital marketing, corporate communications, content creation and ...

A focus on improving communication is among the most common components of relationship education programs and therapy approaches (Blanchard, Hawkins, Baldwin, & Fawcett, 2009; Epstein & Falconier ...

Colorado College is pleased to announce that Johanna Blickenstaff is the new Vice President for Strategic Communications and ...

Democratic state Representative Jeffrey Roy spent $10,000 in campaign donations on an outside communications consultant amid Globe reporting about his relationship with a high-profile Beacon Hill ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support businesses and their goals.

Danville, Pa.-based Geisinger has appointed Hernando Ruiz-Jimenez as its new chief marketing and communications officer. In this role, Mr. Ruiz-Jimenez will lead the health system's brand strategy, ...

Sports marketing is trending these days and it is one of the most effective ways to market your brands and catch millions of eyeballs. Sports marketing has constantly evolved over the years and ...