Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Hernando Ruiz-Jimenez was named Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and digital marketing, corporate communications, content creation and ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Democratic state Representative Jeffrey Roy spent $10,000 in campaign donations on an outside communications consultant amid Globe reporting about his relationship with a high-profile Beacon Hill ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support businesses and their goals.

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Relationship check-ins are a great way to ... and promoting healthy relationships through effective communication.

Danville, Pa.-based Geisinger has appointed Hernando Ruiz-Jimenez as its new chief marketing and communications officer. In this role, Mr. Ruiz-Jimenez will lead the health system's brand strategy, ...

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