If you have a credit card you love, check to see if your card offers a referral bonus before recommending it to others. No single credit card is the best option for every family, every purchase or ...

A referral is one of the oldest marketing channels that helps you to grow your app user base and increase sales. With a help of a referral program, you can let your app users share via their friends, ...

An icon in the shape of a lightning bolt ... "I've always thought of it as a marketing term. But, you know, the way I think about it is, at some point, we're going to get to AI systems that ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...

Our legacy” (我的傳奇 由你延續), the campaign celebrates the lives of the leading artists, architects, athletes, writers, chefs, designers and other cultural icons who have stayed and ...

And in today’s affiliate marketing the most popular offer types are the following: There are a number of brands that used to run affiliate and referral programs in the past. These include giants, such ...

As marketing professors, we’ve analyzed this significant real-life marketing case to learn from the (mis) management of Brand Harris. (Our focus is on marketing strategy, not on the candidates ...

Why are there referral fees in real estate? One individual could be looking to sell a property, but not have any buyers in mind until another realtor discovers a potential buyer. If the ...

AI isn’t just a tool—it’s the foundation for building competitive advantage. In a recent post, we showed how chief marketing officers (CMOs) can move beyond AI experimentation to prove more value and ...

This marketing approach, inspired by the 'Slow TV' trend, offers a meditative viewing experience, diverging from the fast-paced content typical in travel marketing. The strategy aims to emphasize ...

In this article, we’ll explore eight powerful marketing channels and guide through how to pick the ones that best align with your business and goals. What is a marketing channel? A marketing channel ...