Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building ...
On Friday, a new far-reaching case joined the club: a class action for invasion of privacy brought against LiveRamp Holdings Inc., a public company headquartered in San Francisco that describes itself ...
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Identity crisis: Lawsuit alleges tech company violated privacy laws by reselling client dataSAN FRANCISCO’S FEDERAL court is home to some of the country’s most ambitious lawsuits, including suits against Big Oil for ...
Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...
For example, as data ownership is not linked ... your search records as its data and is using it to create your psychographic profile, which is then used to serve you search advertising.
The company has been instrumental in the success of numerous high-profile apps, including those with millions ... define their location and determine psychographic signposts like values and behaviours ...
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