This article highlights the steps to building brand awareness in a new brand. In our case, when we launched a new brand in 2021, Ingenovis Health was entering a crowded market of healthcare talent ...

These are not mere tools for showcasing your logo or name but strategic assets and bespoke creations with the power to build ...

In fact, the brand discovery process involves both halves of the self-awareness process: self-reflection and seeking feedback. In the first phase of the personal branding steps, leaders get clear ...

gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...

Greene County officials have started an awareness campaign in hopes of reteaching adults the possible dangers of cannabis in ...

When both types of ads are combined, it resulted in a 35% increase in brand recall and a 25% lift in unaided brand awareness. The assessment of how consumers aged 13-49 in five markets (U.S., U.K., ...