Post-launch research reveals the 'why' behind performance, empowering marketers to pivot strategically and unlock lasting ...

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

Once users select a product, a video automatically plays ... All these pieces are working in tandem to drive awareness and engagement in the Dove Truth Files campaign,? she said. ?Consumer behaviors ...

In an era of increasing calls for diversity, minority ownership labels like "Black-owned" have become more than a point of pride—they are a strategic tool for branding. A new Journal of Marketing ...

gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...

Therefore, reconciling the awareness gap regarding annuities — even for consumers for whom the products don’t make sense — will increase awareness of the need for protected income in retirement.

In fact, the brand discovery process involves both halves of the self-awareness process: self-reflection and seeking feedback. In the first phase of the personal branding steps, leaders get clear ...