Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

With about 60% of reported sales derived from emerging markets, Unilever has one of the largest footprints in the developing world of all the global consumer staples manufacturers, which should be a ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Still, though, the everyday American finds the pricing options difficult to access and fully understand, Daniel Weinbach, the ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Operator: Good morning and welcome to the Malibu Boats Conference Call to discuss Second Quarter Fiscal Year 2025 Results. At ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Don't let a brilliant song be swallowed up in a bad mix by following our guide to the central principles of the process When you purchase through links on our site, we may earn an affiliate commission ...