However, it is less reliant on the soda category compared with Coca-Cola Europacific Partners. CCHBC has diversified its portfolio by acquiring brands, capitalizing on TCCC’s nonsoda brands, and ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

The Coca-Cola Company today reported fourth quarter and full year 2024 results. “Our all-weather strategy is working, and we continue to demonstrate our ability to lead through dynamic external ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Eicher Motors reported lower than expected average selling price (ASP), driven by a poor product mix due to higher share of ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

IEA India Gas Market Report outlines policy reforms to boost gas consumption, infrastructure expansion, and pricing freedom ...

Solid 2024 performance; executing on plan to accelerate growth ...