The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

A heckuva lot more people than watch the FCS playoffs, that's who. ESPN said the FCS title game between NDSU and Montana ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

Kansas City Chiefs star Travis Kelce took the stage at the Caesars Superdome on Monday night to kick off Super Bowl week in ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated games in college football.

Ryan Reynolds has been with the Kansas City Chiefs for nine seasons as the head strength and conditioning coach.

Reynolds works with the players in the practice facilities and weightlifting room, getting them bulked up and ready for game day ... he enjoys her homemade Pop-Tarts. "She bakes different ...