PPC Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. PPC ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, ad optimization tips, and ...

The best Roku devices don't just give you the keys to all of your favorite entertainment, they offer you worlds of ease across your daily life. New Roku devices are reshaping the way we look at ...

Expertise Smart home devices, outdoors gadgets, smartphones, wearables, kid's tech, and some dabbling in 3D printing Credentials Covered the mobile and smart home tech space for the past five ...

Expertise Smart home devices, outdoors gadgets, smartphones, wearables, kid's tech, and some dabbling in 3D printing Credentials Covered the mobile and smart home tech space for the past five ...

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past ...