The Hero Kit is a makeup minimalist’s dream! It includes five award-winning products that belong in every makeup bag,” Brown ...

If your natural lashes are looking limp, the best volumizing mascaras can help you achieve long, lush lashes so good, you won ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...

From bold eyeshadow to '60s-inspired hair, bookmark these best fall 2025 beauty trends for when the fall season comes around ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

Makeup is a form of art expression, and what better time to get creative than Valentine’s Day? From bright, sparkly pinks and ...

SIMPLE BROWN eyeliner is the unassuming product that defines Billie Eilish’s Hit Me Hard And Soft tour makeup. Now with over 61 million views on TikTok, the singer-songwriter sent the beauty ...

Valentine's Day is on the horizon, but something haunting is brewing in the beauty space. Sure, a red lip is always a classic ...