From brand partnerships to new audience engagement, pickleball’s growth in India presents a unique opportunity for brands to establish themselves early in a sport on the rise.

SB Nation’s Kyle Posey spoke with Rooks about P&G’s Battle of the Paddles during Super Bowl week and much more.

Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

When shopping for a new pickleball paddle, you’ve probably come across terms like polymer core, honeycomb structure, ...

A reviewer states: "'I'm still trying to figure out how she juked my socks off that last point!' Just one of the many comments made by an opponent when I was using this paddle! Love the gritty paddle ...

Feb. 3, 2025 /PRNewswire/ - Announcing a global partnership between two pioneers in the emerging quiet pickleball equipment technology and manufacturing space Whisper Paddles Corp. and Statera ...

The long-running tennis club will transition into a "dedicated pickleball facility" called the Pickle Lodge at Lunken Landing.

Pickleball Kingdom, a rapidly growing indoor pickleball facility company, is opening a new location in Ocala this summer. The 37,000-square-foot facility will feature 13 indoor pickleball courts ...

Professional pickleball players have differing opinions about the Ripple paddle. While some, like Zane Navratil, initially ...