Discover how 6 famous companies like Google and Pepsi evolved through rebranding. Learn valuable lessons from their name ...

In that period, its logo has been redesigned a total of 13 times. Pepsi, previously known as Brad’s Drink, got its first logo when it was first introduced in 1893. The first logo, an ornate dark ...

But then again, I also didn’t know the beverage was originally called “Brad’s Drink.” Its inventor, Caleb D. Bradham, changed the name in 1898. Pepsi’s site merely says, “He bought the ...

On CPG Week, the podcast team talks about the PepsiCo acquisition of Siete Foods, uncertainty about the future of a ...

Charles Dickinson has worked with the Cycle North Carolina Mountains to the Sea bike ride for four years as a contract worker ...

Advertising agencies used it to eviscerate Pepsi’s in-house ad group by saying the fiasco never would have happened if only they’d used an agency. Six months later PepsiCo president Brad ...