That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting task, but not ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Marketers and their teams doing business as usual, while dabbling with different tools and dashboards, will not be enough to ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Google’s dominance in search is no longer a given. The company that once shaped how the internet was indexed and accessed is ...

FlexClip is a fantastic way to get started on your first video-editing project - but it leaves some features to be desired.

The 10th Indonesia WOW Brand once again successfully convened brand enthusiasts and branding practitioners in Indonesia, ...

As new technology businesses can use Generative AI for product development, they need far less VC funding. Money needs to be ...

The future of marketing is all about creating compelling content that audiences will actively look forward to consuming.

Interview features Stanislav Rosenberg, Global Head of Data & Analytics at Mars, one of the largest privately held companies ...