The most expensive part of attending a Super Bowl is definitely buying the ticket, but even after you've acquired one of ...

Aside from Puma, the other new members of this year’s Fab 40 are Gatorade (added because we decided its 77% command of the sports drink market ... Neymar is the second-most-popular athlete ...

The previous record for the most expensive Starbucks drink ever ordered is $86.55. We set out to beat that. Because Starbucks doesn't have cups that are big enough, we brought our own 4-quart ...