Aside from Puma, the other new members of this year’s Fab 40 are Gatorade (added because we decided its 77% command of the sports drink market ... Neymar is the second-most-popular athlete ...

The previous record for the most expensive Starbucks drink ever ordered is $86.55. We set out to beat that. Because Starbucks doesn't have cups that are big enough, we brought our own 4-quart ...

The most expensive part of attending a Super Bowl is definitely buying the ticket, but even after you've acquired one of ...