Travel loyalty programs are ubiquitous. The Experience Economy is booming; and, Gen Z is seeking to "earn and burn" their ...

From more boutique hotels to outdoor-focused properties and all-inclusive, a look at how much hotel loyalty programs for ...

A big chain may have lower prices, but it can’t replicate the relationships that small businesses like yours are able to build with their customers. Plus, a well-structured closed-loop card program ...

As a result of covid, Marriott's 2020 revPAR declined 60% and 2021 revPAR reached just 64% of 2019 levels. Then 2022 revPAR reached mid-90% of 2019 levels as travel demand broadened to business and ...

The company is well positioned to benefit from the increasing presence of next-generation travelers through emerging lifestyle and extended-stay brands Spark, LivSmart, Graduate Hotels, NoMad, Home2, ...

McDonald's shares rise in premarket despite Q4 sales dip. The fast-food giant reported a 0.3% decline in sales to $6.388 ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Flow chemistry is the development and study of chemical reactions whereby reactants are combined by pumping fluids, including solutions of reagents, through tubes at known rates. The relative ...

Attracting a customer is no small feat. You invest time, effort, and resources into earning their trust and making a strong ...

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing ...

By the end, you’ll possess the knowledge needed to launch your own effective loyalty program. The fundamental goals of Nike’s marketing strategy for 2005, including its loyalty program, deeply ...

Please view our advertising policy and product review methodology for more information. Marriott Bonvoy is a popular hotel loyalty program, especially among U.S. travelers. The program has changed ...