Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

India's e-commerce market alone is projected to reach $200 billion by 2026, making it a prime industry for ambitious ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

Life in the digital world can be rewarding. It’s convenient to order groceries for pickup, share photographs or music, and keep in touch with family and friends, no matter the distance. However, it ...

The start of the new academic year brings financial challenges for households and with the rising cost of education ... Here are four tips to help families navigate these rising costs: - Research ...

Traditional marketing techniques mimic a one-legged chair for the hair care industry. Traya fills this void of belief with education, through knowledge, through information—not just direct ...

Customers have more distractions than ever before—and that means you only have seconds to capture their attention with strong messaging. Communications pros must find innovative ways to ...