Instead, focus on the channels and tactics that are proven to work. Email follow-up remains one of the most effective ways to ...

At e4m Auto Marketing Summit 2025highlighting how AI-driven personalization and immersive customer experiences are reshaping ...

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from ...

Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

The rapid acceleration of ecommerce means the traditional customer journey is no longer linear. There are several ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

To address these issues, this paper proposes a Simplified Multi-Factor spatial modeling framework (SimMF) to enhance the accuracy of fine-grained flow inference. SimMF incorporates a dual-path ...

Welcome to our live coverage of Liverpool vs Tottenham Hotspur in the Carabao Cup semi-finals at Anfield. Spurs lead 1-0 from the first leg thanks to a controversial winner from Lucas Bergvall ...

Q4 2024. Management View. CEO Johannes Thomas highlighted that Q4 2024 marked a turning point with 5% referral revenue growth an ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of advertising products and ...