By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...
Bizcommunity on MSN4d
Media effectiveness: How CMOs get CFOs to see marketing as a value driverLorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...
Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...
TORONTO and NEW YORK, Jan. 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a leader in ...
In an interview with BestMediaInfo.com, Shekhar Banerjee, Chief Client Officer & Office Head—Wavemaker India, discusses the ...
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...
Axios on MSN12d
Exclusive: HockeyStack raises $20M for marketing analyticsHockeyStack has raised a $20 million Series A to bolster its marketing analytics and attribution platform. Why it matters: ...
In today’s digital world, customers interact with brands across multiple platforms—websites, social media, emails, apps, and ...
Campaignme.com on MSN9d
Is the move towards RAAS in app marketing the correct measure?For performance driven brands, RAAS is a way to deliver tangible results, but it can throw some challenges that the majority ...
Zartico Launches a Transformational MarTech Solution to Provide Data-Driven Answers and Analysis to Travel and Entertainment Marketing Issues ...
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