Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Gain Theory is not to be confused with a physics exam nightmare or B-grade sci-fi thriller starring Arnie & Spock.

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Influencers, content creators and product reviewers allege "last-click attribution," the widely used practice of awarding ...

Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

Microsoft has been hit with at least three class actions in Washington federal court, becoming the latest tech company—after ...

An ITEXPO 2025 session titled 'The State of Channel Marketing 2024: Trends, Challenges and Opportunities' will reveal trends shaping channel marketing, from budget shifts and technology adoption to ...