Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

An icon in the shape of a lightning bolt ... "I've always thought of it as a marketing term. But, you know, the way I think about it is, at some point, we're going to get to AI systems that ...

This marketing approach, inspired by the 'Slow TV' trend, offers a meditative viewing experience, diverging from the fast-paced content typical in travel marketing. The strategy aims to emphasize ...

Our legacy” (我的傳奇 由你延續), the campaign celebrates the lives of the leading artists, architects, athletes, writers, chefs, designers and other cultural icons who have stayed and ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Apple has criticised a newly available porn app on its App Store in the EU. In the EU, Apple's gatekeeper status changed with the 2022 adoption of the Digital Markets Act (DMA), which required ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

But with a long list of factors to consider, many look for help from social media marketing companies. Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for ...

AI isn’t just a tool—it’s the foundation for building competitive advantage. In a recent post, we showed how chief marketing officers (CMOs) can move beyond AI experimentation to prove more value and ...

Fordham University's Marketing and Communications (UMC) division engages the world through powerful storytelling, showcasing Fordham's distinctive power to transform lives and uplift communities. In ...