Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired ...

This year’s Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the surprises on the football field, where the Philadelphia Eagles ...

Ben Affleck's 2025 Super Bowl commercial return received mixed reviews. British singer Seal and "Fast & Furious" star Vin Diesel also received varied responses to their respective Super Bowl ads.

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The big game also let viewers see a whole lot of great commercials. This year was one of the best batches of pricey ads in a long time. And we’re not just saying that because many of them had a ...

Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in favor of ...

From Martha Stewart break-dancing to Jeremy Strong submerged in coffee, Super Bowl LIX's commercials were a star-studded affair. More than 50 brands advertised during the game between the Kansas ...

Whether it's because of the actual football, the halftime show, Taylor Swift, or the best Super Bowl commercials, the Big Game attracts thousands of viewers around the world each year — and if ...

Let's start with the greatest Super Bowl ad in history. (It's possible we are biased.) Don’t ask, just email Bill Murray. [email protected] pic.twitter.com ...