Although the Twin City native has a great education, it’s his mother’s advice that helped him become an amazing self-taught ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its ...

The logo also retains the iconic yellow spark ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment ...