If you're looking for new cosmetics to try and you're not really sure if you trust the latest celebrity brand or paid influencer, searching for labels that have been created by actual makeup ...

Inclusive owned beauty brands are more than just businesses; they are catalysts for change across the industry. Companies like LAMIK Beauty, and its clean products, have consistently been at the ...

While not every A-lister is interested in taking what they’ve learned from getting glam and applying it to their own beauty brand, some have, especially in the music industry. Since 2017 ...

Call it the cutie patootie-fication of makeup. Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on ...